The Brand: Array Now
Film: They've Gotta Have Us
Film: They've Gotta Have Us
The Problem: We needed to create a site for the documentary that was bold and as outstanding as the film itself in order to draw in viewers and direct them to stream or buy the documentary.
The Solution: Using bold colors from the existing logo to keep the viewer's attention, using fun and exciting shapes calling back to shapes often used in traditional African art to inform the viewer that the documentary heavily focuses on Black history.
Preliminary Style Options
Finalized Style Tile
Home, About, Featured Actors, Gallery, Episode Page
